Retail. Media. Financial Services.

eCommerce success comes from the simple formula of driving traffic and converting that traffic to transactions. Easy to understand. Getting harder to do. Four key shifts are impacting the growth potential of e-commerce: the number of competitors and niches are growing daily; the proliferation of social interaction between consumers and with brands; an increase in video use; and the emerging influence of mobile. My approach is to take into account all these shifts, meld them with traditional best practices, and balance them with the impact of internal change and user experience across product mix, merchandising, marketing and operations.

• Clients include: Target.com, Limited Too, ordr.in, and airfarewatchdog.com

Media is facing its biggest challenges ever and the options are numerous and daunting.  What a great time to be in media! Business models are shifting (and expanding). Consumers have an almost unlimited number of choices (and yet well-defined brands are growing). Social is changing how information travels (and providing a platform to extend reach). Mobile is complicating distribution formats and payment models (and increasing time with a brand). In the 15 years I’ve worked in digital media, I have built new products and defined business models across web, mobile, online video, UGC, and social.

• Clients include: CBS MarketWatch, HBO, MusicGremlin, and Magnify.net

Financial Service companies are increasingly being defined by their technology advantage. Much like every industry, users expect products from their providers to be screen size agnostic and available anywhere. Add to that the highly sensitive issues of privacy and security that have to be considered in almost every decision. My work in this sector is platform (SaaS) driven, predominately B2B, and typically requires identifying and managing significant internal change.

• Clients include: Wells Fargo, Credit Suisse HOLT, and US Bank

One of the benefits of working with me is I serve as a “cross-pollinator” of best practices across retail, media, and financial services. Industries are siloed but the digital experience is a continuum.