Discovery. Definition. Execution.
Discovery: An idea is just a starting point; it must be a business to be viable in the marketplace. The intent at this stage is to survey the possibilities to be sure success is a probability. This is done by assessing the opportunities, identifying the challenges, reviewing existing plans, and talking to stakeholders, both internally and externally. The result is a clear understanding of the opportunity and how it will come to life.
Definition: Once the way forward is agreed upon it is time to put the particulars in place. The focus will be on: What features are critical and how will they be rolled out? Where will the revenue come from? How will the product engage customers? How will the business be marketed? Do the people and processes exist to maintain and grow the business? The result is a roadmap to success.
Execution: Every digital business needs to be designed to provide a great user experience and developed to attain scalability. This takes time and focus and yet needs to be managed for speed and flexibility. Often an internal team only needs milestone check-ins; others need active participation. The result is a successful launch and a growing business.
There is no ‘one way’ to work together – each engagement is unique. The important first step is to be sure your engagement aligns with your company’s specific goals and expectations. Time frames range from 2 weeks to 2 years based on scope and complexity.
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