Discovery. Definition. Execution.

There are 3 key steps to building new products: Discovery. Definition. Execution. Leave one out or do one poorly – the end result will be failure.

To mitigate the risk of failure and optimize user adoption, I focus on the upfront processes of discovery and definition to determine a product’s market viability and business fit. Once there is consensus to move forward, I work closely with the internal team to execute the product strategy in iterative short-run phases (aka, lean) to ensure adoption, engagement and revenue growth.

Ways to work together to optimize the success of your new product:

Discovery/Definition: Work with the team to determine product market viability and business fit to mitigate launch risk.

Execution: Embed into the team to maintain the strategic goals through design, development and launch.

Workshop (2 days): Have the team learn the “how to’s” of the discovery and definition phases for ongoing new product development. 

Coaching: Sometimes a product lead just needs someone to bounce ideas off of and help sort through scenarios; someone who has been in their shoes. 

Interim Product Lead: In special cases when talent isn’t already in place and time is of the essence, taking on the key role for a short sprint of time.

Let’s build your next new product together – connect.


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