Getting a Dashboard Right

  January 14, 2014 by Beth Temple

January is just ½ a month old and already I’m sensing this could be the year of the dashboard. I’ve had several inquiries in the last two weeks from companies looking to add some sort of analytical/SaaS dashboard to their product portfolios. Continue Reading →

14. January 2014 by Beth Temple
Categories: New Products, Product Development | Leave a comment

It’s the User, Stupid

  October 15, 2013 by Beth Temple

When I read Mark Suster’s recent post How To Avoid a Common Product Mistake, especially his remark: “Design for the novice, configure for the pro,” Continue Reading →

15. October 2013 by Beth Temple
Categories: It's broke, let's fix it, New Products, Product Development | Leave a comment

Fast Times in Product Development

  August 16, 2013 by Beth Temple

Back when I wrote a series of posts about how things happen faster (e.g. delivery of information, adoption of technology) and the need for immediacy – the idea of binge TV watching was a nascent idea (some of us had binge-watched Sopranos on DVD).  Continue Reading →

16. August 2013 by Beth Temple
Categories: New Products, Product Development, Trends | Leave a comment

New Product: Mobilizing your Documents with Quip

  August 01, 2013 by Beth Temple

I think every new product that is launched is a learning moment. And with mobile being such a great focus of many businesses (and disrupting many others), I want to take this moment to focus on one of my biggest tenets Continue Reading →

01. August 2013 by Beth Temple
Categories: It's broke, let's fix it, New Products, Product Development | Leave a comment

Why Knowing your Target Market is So Important

  July 30, 2013 by Beth Temple

I’m going to start with the big gun – because Clayton Christensen says so! Okay, that is not exactly right but if you believe he’s right about segmenting customers by “jobs-to-be-done” – it means you need to know who those customers are who will “hire” your product. The bottom line is to be successful at launching new products you need to know the problem you are solving and FOR WHO!  

Here are 5 reasons why you need to know who the target market is:

1) Determine how big the market is (read: revenue potential)

2) Find customers to talk to and test with (to get the experience right, understand their expectations)

3) Your tech build (what’s first: web, mobile, tablet, smartphone)

4) How you will market to/reach them (where are they, what interests them)

5) Content has to align with needs/expectations (once you know what they expect you can make better decisions about what you are providing)

 

Photo credit: timeontaskva.com

30. July 2013 by Beth Temple
Categories: New Products, Product Development | Leave a comment

Product Failure: Microsoft Surface

  July 24, 2013 by Beth Temple

Just yesterday I posted about colossal product failures and (my bad) forgot to mention a major one in the making: Microsoft’s Surface. Microsoft has just written-down $900 million in unsold inventory of the Surface RT.

I first read about the impending doom via The New York Times, who on July 19, 2013, pointed out that Microsoft Continue Reading →

24. July 2013 by Beth Temple
Categories: New Products, Product Development | Leave a comment

My mission: Eradicate product failure!

  July 23, 2013 by Beth Temple

It kills me when I hear about a product that has failed upon or shortly after launch. Unfortunately, this is not a rare occurrence! A common figure is Continue Reading →

23. July 2013 by Beth Temple
Categories: It's broke, let's fix it, New Product Economy, New Products, Product Development | Leave a comment

2 Things You Should Know About Customers Before You Build that New Product

  July 12, 2013 by Beth Temple

As I mentioned in the prior post, companies can be too insular in their approach to building products. Way too often product failure can be traced back to not really understanding the customer and their needs early in the definition stage.

So to help shorten the learning curve – here are a couple of insights about customers that every team should be thinking about as they flesh out a product idea: Continue Reading →

12. July 2013 by Beth Temple
Categories: New Products, Product Development | Leave a comment

You Can’t Build Products in a Conference Room

  June 26, 2013 by Beth Temple

One of the biggest reasons for product failure is that too many companies come up with an idea of a product and, assuming they know what is best, immediately start to build it … usually from inside a conference room. Continue Reading →

26. June 2013 by Beth Temple
Categories: It's broke, let's fix it, New Products, Product Development | Leave a comment

New Product Strategies

  June 25, 2013 by Beth Temple

Last week I had the opportunity to be the guest for a webinar about New Product Strategies hosted by Patty Azzarello Continue Reading →

25. June 2013 by Beth Temple
Categories: New Product Economy, New Products, Product Development | Leave a comment

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