Maybe it is the heat. Or it could just be boredom or tedium or both. Whatever the reason – social interaction is on a decline. Is this the beginning of the end?

A combination of what I call ‘the shiny new object syndrome’ (SNOS) and ADD is making it difficult to keep customers engaged. Just yesterday (for about the 20th in time in the last 2 months) someone told me they were using Facebook and Twitter less and less. I’ve experienced this phenomenon myself. And recent reports would back up the hearsay with data. Facebook is losing users. Fewer are checking-in. Deal sites are delivering least profitable customers. Social is saturated.

Numbers can play games with our minds. Sure Facebook has 750 million users, but how many of them are active users, what percentage is repeating and at what increments. With Facebook and Groupon seemingly heading toward an IPO, I wonder how wide the window is for the stock to run-up before it heads downward? Will we find it quaint that for a few years we watched a feed of comments scroll by and we were actually entertained by it? The idea of the social share is likely to change dramatically in the next few years.

Things change quickly in the tech world. Advancements come quicker. New, better options are always just a few weeks away from their release. Loyalty is fleeting. It may not be fatigue we are suffering from but it is what Facebook and others are.